This couple is taking Bangkok’s plant-based movement to new heights
Green is good.
The plant-based scene in Bangkok has started to boom, and it’s all thanks to people like Max and Joanna Hellier, the two enthusiastic founders of plant-based blog and sustainability platform Root The Future. We got in touch to learn more about what the plant-based movement means for the planet and why we all need to be more eco-friendly.
Before Root The Future, we were developing a sustainable, solar-powered, luxury plant-based hotel concept, and then Covid hit. It just wasn’t the right time for any type of tourism, so we took a step back and thought that this is the perfect time to spread the message about the climate crisis and how we can all… reevaluate the way in which we are treating our planet.
Many people are unaware just how huge the impact our food has on the environment. We try to include educational information about plant-based food and why it will help save the world. We [also] want to make plant-based food as accessible as possible so it’s easy for people to try and switch to if they want to. Finally, we use entertainment to approach the subject of sustainability. Food choices can be a hard subject to address, especially when we are talking about how food affects the future of our planet. Using entertainment helps us to raise this subject in a way that doesn’t attack anyone or anyone’s choices.
“How can I eat enough protein on a plant-based diet?” and “Where can I find cheap plant-based food?”
Protein deficiency [in the plant-based diet] is pretty much unheard of. The only time this occurs is when there is a calorie deficit, and this would be the case with any diet that is calorie deficient. The second question is a little less easy to answer. Beans, rice, legumes, fruit, and veggies are the cheapest foods you can buy… the cheapest plant protein (soy beans) is 20 times cheaper than the cheapest beef per gram of protein. However, Thailand has a street food culture, and most people tend to dine out rather than cook at home.
Last year we saw the plant-based industry absolutely boom, and it has been the same this year. For vegan fine dining, there are [now] quite a few options in Bangkok, including Haoma, the Mandarin Oriental, Sindhorn Kempinski, and Bo.lan. We visited Igniv at the St. Regis a couple of months ago and the food was wonderful. But our favorite places always tend to be the ones that aren’t fine dining, like Bonita Social Club, Khun Churn, Vistro, Bangkok City Diner, Barefood, and Golden State.
Yes. The main reason is that plant-based protein isn’t seen as “real” protein. This is another misconception we often debunk on our channels. Another reason is the taste. Some people are reluctant to try plant-based meat with the thought that it won’t taste the same. But Thailand has some amazing plant-based meats that taste literally no different and have very similar protein content to meat. Some are so close that they’re difficult for some vegans to eat because they taste too real.
The one thing we can’t stress enough is how much of an impact your food choices have on the environment and essentially the future of our home. Oxford University released a study in 2019 that found that switching to a plant-based diet is the single biggest act you can take to reduce your environmental impact.
Food waste is also a big one. It’s estimated that if food waste was a country, it would be the third biggest emitter in the world after the US and China, so make sure you eat your leftovers.
Another thing to consider is composting, whether that means buying a little composter for your peelings and off-cuts or rallying your condo juristic office to work towards implementing one somewhere in the condo. When food scraps go to landfills with non-organic trash, they can’t decompose and instead release methane. Methane is approximately 80 times more potent than carbon dioxide.
This was the first time we've ever organized such a huge event. I can remember a few occasions where we were both in tears at about 4am trying to get everything done and thinking, “Why the hell are we doing this again?”
The day before the festival [held in On Nut in October last year], the site got flooded due to heavy rain, and we had to bring in a big machine to pump it out. On the day of the festival, it was also raining. The protests were happening, the BTS was closed, and we thought all the effort had been for nothing. But soon after we opened and thousands of passionate people came flocking in with their reusables, umbrellas, and excitement. It was so amazing to see that so many people are not just ready for a sustainability movement, but they’re hungry for it.
There are three key things you have to remember when switching to a plant-based lifestyle. One: It’s not a diet. Yes, it’s better for your health and great for weight loss. But if you restrict calories you will feel horrible (the same for any diet), and you will go back to eating calorie-dense, high-fat animal foods in no time. Two: Eat everything you love, but just make it plant-based. As the vegan saying goes, “Anything you can eat, I can eat vegan.” Three: Remember why you are doing it. Whether you’re eating plant-based food for environmental, health, or ethical reasons, always remind yourself why.