Yes, you heard it right. The 'it' beverage (we hear it's been endorsed by the likes of Liv Tyler, Carrie Underwood and Carmen Electra) hailing all the way from The Big Apple has finally reached our shores, and is available in six delicious flavors in eye-popping colors. Not only are these packed with the essential vitamins your body needs at any one time, they also hydrate (who needs water?) and go well with our outfits—the perfect all-day accessory.

Can't decide which one to buy first? Here's what each flavor is good for:

Power-C: Contains vitamins C, B3, B6 and B12, as well as taurine (known to jig athletic performance).

Essential: Contains vitamins C, B3, B6, B12, A, E and magnesium. Great for a midday pick-me-up or slow-as-hell morning.

Ignite: Contains vitamins C, B3, B6, B12 and guarana extract (possesses caffeine-like benefits).

Multi-V: Contains vitamincs C, B3, B6, B12, A, E, magnesium and zinc. Also known as the drinkable Swiss Army knife for its multi-pronged benefits.

Restore: Recommended for hangovers, this one's a bit like fruit punch except it packs in a healthy, much-needed dose of potassium.

Xxx: Contains triple anti-oxidants to fight free radicals.

Jump on the bandwagon and get your bottle of vitaminwater ($3) at selected supermarkets, retails outlets and restaurants island-wide or pop by their pop-up (heh!) store outside ION Orchard, 2 Orchard Turn. If you're lucky, you might even spot one of the glaceau tasting vehicles (GTV) at various hotspots such as Raffles Place, Orchard Road and City Hall. If you do, don't forget to down a sample!