Pure Fitness Knightsbridge (3/F Knightsbridge, 270 Orchard Rd., 6100-3813) officially opened its doors today with an action-packed series of performances by the club's trainers and instructors, plus the appearance of special guest Coco Lee. Lee, who is currently dating Pure's chairman Bruce Rockowitz, arrived in Singapore on Sep 30, and will be performing a long-awaited concert on Oct 1.

With its state-of-the-art equipment such as the Life Fitness Signature Series line, convenient facilities like the well-stocked kitchenette, a vast DVD selection you can watch while exercising and effective mood lighting, Pure Fitness Knightsbridge looks set to be every gym bunny's after work escape.

If you're looking for a one-stop fitness destination that combines training with fun activities, Pure is definitely the place. Besides group fitness studios and classes to choose from, there are also exhilarating dance-inspired sessions in jazz funk, pole dance and Latino jam, plus internationally famous programmes such as the Les Mills BodyCombat and BodyAttack.