The latest Hermès campaign J’aime mon carré, which means “I love my scarf,” is one of the freshest we’ve seen from the luxury French label. Its artistic director of silk, Bali Barnet, British photographer Matt Irwin, art director Dean Langley and stylist Francesca Burns have found new ways to refashion the brand’s highly sought-after silk scarves—by employing hip young things to roam around the cities of New York, London, Paris and Tokyo wrapped in scarves and looking impossibly desirable. From $220 at Hermès, #09-03/04 Wheelock Place, 501 Orchard Rd., 6235-6555.