With lots of multi-label cosmetics stores arriving in the wake of French giant Sephora in December, here are six new-in-town brands we’re particularly excited about.

1. Caité

The UK niche nail polish brand has finally made its way to Bangkok, offering Thai nail fashionistas over 100 colors to choose from. The highlight, undoubtedly, is their signature Caviar Kits.   

What you need: Caviar Luxe (B900)

Why you need it: Caviar nails never fall out of trend, and here you have a wide range of colors to choose from so keep playing till you find your favorites. Their brushes’ long, slim handles provide a good grip when you’re applying the color onto your nails. 

Where can you find it: Sephora

2. Too Faced

With their “makeup is power” philosophy, Too Faced provides bronzers with real cocoa, “Better than Sex” mascara, and application guides on all of their packaging to continually educate makeup addicts. Now that the brand is finally here, you can stop ordering from Thai Instagram accounts and enjoy a vast selection of goodies you probably won’t find anywhere else in Thailand. 

What you need: Primed and Poreless (B1,350)

Why you need it: Wear it under your bronzers and foundation powders to attain flawless skin without much makeup. This allows the powder and foundation to blend onto your skin, creating a smooth airbrushed look. The color lasts all day, making your skin appear fresher and brighter.

Where can you find it: Sephora


3. Lime Crime

This organic, fantasy makeup comes in purple tubes adorned with sparkly unicorns. Up until now, they’d done all their selling online without offering shipping to Thailand, so we’re thankful someone in Bangkok is bringing in this bright and vibrant makeup. 

What you need: Velvetines in Red Velvet (B810)

Why you need it: It’s a lip stain that dries a scarlet matte red when applied. Red lips are always in; why not try something different from your usual M.A.C. Russian Red? 

Where can you find it: Lashes


4. Caudalie

This French skincare brand was founded back in 1995 in a vineyard in Bordeaux, making the most of their expertise in grapes and further research into the benefits of grape-seed extract on skin. Now Caudalie has finally reached Asia, including Bangkok, through the arrival of Sephora.      

What you need: Moisturizing Sorbet (B1,670)

Why you need it: This moisturizer can be used both day and night. You can feel the richness in texture when you apply it but due to the water-based formula, the cream easily dissolves into your skin without leaving an oily finish. Recommended for day use before doing makeup.     

Where can you find it: Sephora


5.Too Cool Art Class

This sub-brand of the Korean cosmetics store Too Cool For School just reached Bangkok at the very same time as Sephora. The Too Cool Art Class offers products with a stationery-like design, like lipsticks and shadow sticks that look just like crayons and cream brushes in acrylic tube packaging.    

What you need: Art Class Eraser Pencil (B550)

Why you need it: Normally if you line your eyes incorrectly, you need to wash off the whole thing and start again. But this pencil remover makes the whole process easier. And we’ve actually never come across such a fun package before.   

Where can you find it: Too Cool For School. 


6. Fairydrops

This Japanese cosmetics brand aims for functional and effective makeup that makes every girl look perfect both in front of the camera and in real life. The label is well-known for their volume mascara that’s not only become a best-seller in Asian countries but is also stocked by Sephora in the USA.  

What you need: Candy Bar BB Cream (B1,290) and Vanilla Puff Mineral Powder (B990)

Why you need it: Aside from the mascara, the Candy Bar BB cream bundles medium coverage, moisturizers and UV protection, all in a single, easy application. Top up the BB cream with Vanilla Puff Mineral Powder for a bright finish.    

Where can you find it: Lashes



Sephora. G/F Siam Center, Rama 1 Rd., BTS Siam  

Lashes. G/F, Silom Complex, Silom Rd. 02-632-0131. BTS Sala Daeng 

Too Cool For School. Siam Square Soi 7, Rama 1 Rd. BTS Siam. 02-279-8166/7


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