Oversized sweaters, ripped jeans, sneakers.

 

Nineties sportswear and kicks, and old-school hip hop and R&B get-ups similar to what TLC or Destiny’s Child wore­—trends that many of us are familiar with from growing up. The trend has also evolved from Alexander Wang, who has been conveying a casual but confident attitude since 2007. The trends have become younger, too, to appeal to Generation Y.

 

Right now, Thai people are adopting trends from Korean street fashion, which is usually a copy of what the Koreans copy from Japanese or global trends. At the same time, many Thai women dislike wearing oversized clothing, tending to wear party outfits which are too short, too fitted, too sexy and too showy.

 

I think Thai people tend to consume fashion and trends, whether it’s food, drinks and mobile phones, through celebrity endorsements in the media. Regarding fashion magazines, I think the market is too broad as readers do not know which magazine to buy or read. It’s important that magazines try to change the attitude of readers and support Thai designers who make clothes that are focused not on mass endorsement by celebrities but rather on original designs.

 

UK fashion designer J.W. Anderson. I was lucky enough to intern with him before I graduated.