Why only a Facebook page and not a website?
We used to have a website, but we don’t use it anymore because Facebook is good enough. All the information is on there already: clients can see the pictures and the prices, then they can call or Facebook me directly, negotiate the price and ask for more details. Plus it’s easier to get new fans. People tell their friends, and their friends tell their friends, and so on.

What do most people purchase on Facebook?
Jewelry, normally. It works better if the customer has bought before and knows their size. Our evening dresses are harder to sell online because people want to try them on first. Our dress prices are not that cheap either, so the fit has to be perfect. But it does mean that they can browse our products without having to come to the store.

What do customers expect when they talk to you through Facebook?
People can leave comments and questions on pictures and we can respond. They expect us to reply in one or two days so we have to be timely. It’s more interactive and personal than an external website. They can know that the owner of the Facebook page is me, the designer, and that I am talking to them directly.
Kay’s new vintage jewelry shop opens at Terminal 21 (BTS Asoke) this month.