If you think you know fitness in Singapore, think again. After much anticipation, Pure Fitness Knightsbridge (3/F Knightsbridge, 270 Orchard Rd., 6100-3183) has finally opened its 900 sq. ft. loft, which is equipped with state-of-the-art cycling and group fitness studios, advanced cardio machines with personalized DVD entertainment systems and a chill out lounge slash kitchenette with access to free Wi-Fi, coffee, soft drinks and more.