In case the name wasn't enough to tip you off, it's all about the beef at Fat Cow, specifically, Wagyu.

First, choose from Australian—Stockyward ($52/100g) or Blackmore ($85/100g) Ranch, both with a marbling score of A8+)—or Japanese from Kagoshima—A3 ($80/100g) or A5 ($95/100g) and exactly how much you want.Then, decide which of the four cooking styles you'd like: Charcoal grill, sukiyaki, shabu shabu or teppan.

But this month-old Japanese restaurant and bar also has a good selection of booze and zensai (appetizers) like heart of palm salad ($18) and grilled unagi accented with yuzu ($29).