Apple has announced that the white iPhone 4 will be available beginning today. The phone is the most innovative phone in the world, featuring Apple’s stunning Retina display, the highest resolution display ever built into a phone resulting in super crisp text, images and video, and FaceTime, which makes video calling a reality. Available for a recommended retail price of $888 for the 16GB model and $1048 for the 32GB model through the Apple Store, and select Apple Authorised Resellers.

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