Run, don't walk.
Taco Bell, the 56-year-old Tex-Mex fast food chain from US, looks set to open its first Bangkok branch by the start of 2019.
According to Brandinside, PH Capital, a subsidiary of the Mahagitsiri family's Thoresen Thai Agencies (TTA), are behind the chain's arrival in Thailand, having acquired it from Yum Restaurants International (from whom they also bought Pizza Hut last year).
First opened by Glen Bell in 1962 in Downey, California, Taco Bell is known for its cheap tacos, quesadillas and nachos, and now has about 7,000 franchises across the U.S.
Abroad Taco Bell is known to incorporate forms and ingredients familiar to the local culture (kimchi quesadilla, anyone?), but previous incursions into the Asian market have had mixed results, including a short-lived stay in Singapore last decade.
The company is currently in the process of registering its name and is expected to open ts first Bangkok store at the end of this year or early next.
Can't wait that long? We've rounded up 9 places to get amazing tacos in Bangkok.