While GrabFood is ubiquitously popular among Thai users—already the most used food delivery platform in Thailand and named the “Most Often Used Brand” in 2024 by Kantar—GrabFood is now looking to fill the void in the market for tourists and expat users by highlighting features and benefits to make their lives easier, such as English menus (don’t forget to turn “auto translation” on in your settings), quick delivery times, deals and benefit programs, and arguably more restaurants than other delivery options in town.
At this point, food delivery isn’t even about making life simpler or saved for nights when you don’t want to cook—remember that thing none of us do anymore? Plenty of us, yes even the folks at BK who eat out all the time, would be lost without some option to have our favorites delivered to our office or condo at a moment’s notice. Whether its expats who have lived here for ages or newcomers to Thailand, the app doubles as a bridge to local food culture, making the city’s vast dining scene feel a little more accessible.
GrabFood is emphasizing several key selling points: the aforementioned English-language menus, a wide range of restaurant options, and a delivery speed of under 30 minutes for approximately 70-percent of orders within a 3-kilometer radius, excluding orders made with the cheaper “saver” option, which allows users to get delivery at a bargain as along as delivery drivers don’t need to prioritize their order as the first delivery on their route.
It’s not just about what you’re eating, it’s about how you are getting it. The platform continues to evolve its food delivery service to suit the needs of users across generations. And for expats living in Thailand, when you think of your national cuisine or want to enjoy dinner time with your family, GrabFood is also an important option for you, as the app offers a wide variety of restaurants and menus for you to choose from.
Grab has also expanded its “Priority” delivery service, which provides faster options for users unwilling to wait. On the promotional side, the platform continues, offering discounts tied to specific times of day, as well as seasonal promotions that align with holidays and festivals.
Food delivery isn’t just about satisfying hunger anymore—it’s part of how people in Bangkok and beyond structure their day. From working professionals ordering lunch to families treating themselves to a weekend feast, GrabFood is positioning itself as more than a delivery app—it’s a companion for those seeking a little ease, comfort, and variety in their routines. And for newcomers to Thailand, the app doubles as a bridge to local food culture, making the city’s vast dining scene feel a little more accessible.
