H&M’s Trend Coordinator on Winter Essentials and Future Trends
H&M’s trend coordinator talks to BK about winter essentials and what’s coming next from the runways.
What are some essentials for this winter?
Metallic pieces, especially items with glitter, can really upgrade your wardrobe. Wear them efficiently and they add a little glamour, too.
What’s the most important thing to keep in mind when shopping for clothes?
Everyone should have fun expressing themselves through fashion, but all your pieces should feel comfortable and you should be able to move in them. Don’t force yourself into a piece that just doesn’t fit.
What’s the next big thing?
So metallic pieces are hot, but also knitwear that’s light and easy to wear. Materials like leather and chiffon are also making a comeback.
What can we expect for Spring/Summer 2013?
Longer shapes, like almost hitting-the-floor type of designs, whether it’s dresses or bottoms. I also think there’s going to be more emphasis on playing with the layers of pieces as well as creating more loose and comfortable designs.
What’s your favorite fashion magazine and designer?
I’ve always loved British Vogue; they have beautiful fashion stories, great stylists and photographers. As for designers, I love Comme des Garcons, Chloe and Stella McCartney, and it would definitely be a dream scenario to have the chance to collaborate with Yves Saint Laurent.
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