Q&A: Chavaporn Laohapongchana

Owner, P’s Material

How was the brand started?
P’s Material was launched in May last year, spurred by my love of hair accessories. At the time there was a large demand for flower headbands but very few options.
What is the inspiration behind your designs?
Everything around me plays a part: my friends, lifestyle and personality, as well as the environment.
Who are your customers?
Teenagers and adults who love fashion and value being unique.
What makes your brand different from others?
P’s Material focuses on handmade products, which are all made by me. It’s quite different in terms of the designs and materials, so our customers are guaranteed exclusivity when they buy from us. When designing items, I prefer to have lots of materials in front of me; they can be anything—once I see the material, it brings me the inspiration and creativity to make

Q&A: Nattawan Komolkittipong

Co-owner, Pakamian

How was the brand started?
My family runs a weaving factory, so we looked to use materials that we were familiar with and started to make products from pakaoma (Thai traditional plaid cloth). After playing around for a while, we realised that to be successful we needed to fuse our own style with the out-of-date colors and patterns of pakaoma.
What was the motivation behind the products?
Our motivation was to create something that people feel isn’t clichéd. We asked ourselves how could we take something commonplace like pakaoma and use it to gain people’s attention. We decided to use it to create everyday items like bags, notebooks and pillow cases.
What makes your brand different?
Quality. Many people perceive pakaoma as cheap cloth. That might be true in some cases but not in ours. We only use 100% cotton. People buy our products because of the unique colors and patterns but also the fine weaving.

Q&A Sasiwan Siriviroj

Owner, Labyrinth

Why did you decide to start selling scarves?
One day, after I had quit my job at an art gallery, I was playing with a scarf that I always wore and started to really notice its beauty. I decided to learn more about them and eventually made one. I later won a young designer contest held by the Workshop fashion brand and my scarves are now on sale at their stores.
What is the inspiration behind your products?
I was inspired by the idea that no matter how an object looks, it’s always more complicated than you think. The creative ideas and products are designed by my brother and I, so our inspiration comes from our backgrounds—what we have been through, seen and felt in our everyday lives. For instance, we decided to incorporate our own pet french bulldog into the latest collection.
Who are your customers?
We target people who love art and new designs, but also want practical products. I believe our brand is high-street fashion; we place a lot of emphasis on the clarity of each print on the scarves as well as the quality and material of the scarves themselves.
What makes your brand different from others?
The concept of our brand is to make art something that is tangible and practical. We focus a lot on artistic creativity. I don’t want us to forget that the birth of our brand came from a desire to create more artistic products.

Q&A: Nalintip Warutai

Co-owner, The Sleeveless Garden

How was the brand started?
It began with three friends—all architecture graduates. We were bored of our jobs and wanted to design our own fashion products to show off our distinct style.
What is the inspiration behind your products?
We all love the vintage style, but aim to add our own unique touches.
Who are your customers?
When we first started selling our products, we thought we’d target people who have a unique fashion sense and don’t follow trends. But now we’ve been in the market a while, we’ve found that most of our customers are young office workers and university students. We aim to offer limited edition accessories that most people can attain.
What’s unique about The Sleeveless Garden?
I’d have to say the materials that we use, the shape of the bags and the fine design process. The materials are the only thing pre-determined before the actual design process starts because everyone loves genuine leather. We’re very open too, so if some new inspiration hits us, we’ll adapt it into the bag before it actually comes out.

Q&A Kanit Tantiwong

Co-owner, Container

How was the brand started?
In 2011, two friends and I got talking about starting a business to create high-quality bags to match our personalities. As one of us knew some craftsmen who had been making bags for a long time, we decided to give it a try.
What is the inspiration behind the products?
Creating bags that represent who we are. At first, we were all about timeless, elegant styles, made to fit our needs, as we love classic Japanese and Scandinavian designs. We are also trying to add quirkiness and colors to our bags, since the feedback from younger customers has been pretty good.
Who are your customers?
I would say anyone who cares for quality bags. They are not cheap due to the fact that they are handmade by qualified craftsmen. Each bag takes longer to make than mass-produced alternatives by other brands. You can see the difference in the seams and details.
What makes your brand different from others?
Our bags don’t scream “look at me.” We believe there are men like us out there who want bags that sort of keep them company and don’t go out-of-date no matter how many years go by. We want to see men carrying bags, and we are proud that our bags are made here, in Bangkok.