Do you think Facebook shopping is a sustainable business model? Is it at its peak or is it only just beginning?
Yes, certainly Facebook is a sustainable business model. It’s pretty much almost what a direct-sell model would look like. Once you like a page, you are committed to that page; whatever they post or advertise will appear on your page. It is probably in the early stages now, but many small businesses are testing their new products on Facebook, where it is free or relatively low cost to start a business.

What percentage of your sales comes from Facebook?
At INFRD, around 10% of sales are carried out through Facebook, but over 50% of customers that come visit our shop at one point or another have seen products on our Facebook page before they make their decision to buy.

Have you ever bought anything from a Facebook shop?
I haven’t really bought anything straight from a Facebook shop, but I always use it to help me in my buying decision and before I decide to go to the actual shop.
INFRD is located on Siam Square Soi 2, near the crosswalk.