Does being Thai affect on your designs? How?
Playfulness in design is something quite unique to our culture. In the same way that the Thais are very playful, TIMO designs, in particular the prints are very vivid, fun and made-for-adventure. The cut and details are very practical, which is also how we Thai get by on daily basis.

How do you think Thai customers see Thai brands at the moment?
Most fashion consumers are inclined to respond to the Thai brands with global recognition. A few Thai fashion brands have successfully done it. Boyy Bag, Disaya and Stresis did it just spot-on in becoming world’s celebrities favorite wears. But those success stories were hardly just about PR, but rather they are about creating designs and the look that are relevant in the current global context. But despite that, we would be so happy if James Franco were to be snapped by the paparazzi wearing TIMO one of these days.

What should we expect from your next collection?
TIMO got very good response on the first collection. This made me a bit nervous working on the second collection. The task I set for myself on the first collection was to introduce the TIMO look and its trim fitting. That’s been accomplished, so we are focusing on what we really love doing: prints. So expect bold prints in saturated, modern palettes