Though a full-fleged superstar since his romantic indie song “Rak Thur” launched him into the heavens, Ford-Sobchai Kraiyurasain was far from an overnight sensation. He entered the Siam-Kollakarn singing competition five straight years before bringing home any awards, for example. Over the years Ford has earned a living primarily as a producer for other artists, but recently he released a “comeback” album on his own label, That’s OK.

Three years ago when I worked with my former label on my own project, I had many rules and a very strict schedule. I was really tired, though, so I took some time off.

While producing for other singers, I came up with some beautiful phrases and ideas that I was able to put into my latest album.

The difference between being a producer and a singer is a producer has to do anything to make an album sound good, while a singer just has to sing.

As a singer, you have to work as hard as the producer wants, but it’s good if you want to be a better singer.

I’m two different people when I work as both producer and singer. A good producer has to know the singer’s ability. The good thing is I know which songs are good for me and which are not.

I produced hip hop music for Temple Dogz but I would never do that for myself because I know what’s good for me.

I like hip hop but I think it might be too shocking if I changed from being a love song singer to a rapper. I can’t just go on stage rapping like them.

Executive Manager is my title at my new label. I’d prefer to use “Executive Producer” instead since I control everything about the music, but I know nothing about managing a company.

I’ve always been a music-maker, not a businessman. I prefer keeping my company as small as it is now.

Working with big labels taught me a lot about how to operate. Working under my own company now, it’s 10 times harder than with a big label, but I’m content having my freedom.

“Balance” is my favorite word and also my working motto. It doesn’t mean that two good things make a better combination. Perfection is “no more and no less.”

On this album, when others suggested adding or cutting something, I always tried to keep the balance. Lyrics, melodies and instruments are all balanced and adjusted according to my own experience and feelings.

H.M. Blues is another project on which I’ve participated with many other famous singers covering the works of His Majesty the King. We tried to change teenagers’ attitude that blues is appropriate not just for the older generation, but for young people, too.

I haven’t felt pressure from my last success in making this new album. Each project is like beginning from zero all over again.

Accomplishment is something that encourages you to move on.

When I fail, I always try again. Failure comes more often than success—maybe one time in 10 I am successful—but it makes my vision clearer and my overall work improves.

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