How did Jay the Rabbit start?
I started writing captions and text bubbles on photographs of rabbits I’d get off the internet. But I couldn’t always find rabbits that really matched the mood I was trying to create so I tried to draw my own. First I used apps, but I didn’t like that so I switched to pen and paper—and it worked! Jay the Rabbit’s look was inspired by Fifi Lapin, a fashion blogger. It quickly became popular, then my friends encouraged me to start a page and here I am.

Do people at your office know about your identity?
Some of my friends know, but when the page launched, nobody wanted to know who was drawing Jay. People wanted to imagine the rabbit on its own—or make it their own. They connected with it. Seriously, only four people have ever asked who draws the comic.

Why do people connect with Jay the Rabbit so strongly?
Because every page these days is corporate, informative, but people work in an office, in a box, and they don’t have a window. This page is their window to look out of. People want something funny, something to express themselves in a positive way. Out of all the comments Jay gets, there is no bad words, no politics. The page didn’t grow gradually. It was an instant hit. It was a case of right place, right time.

What kind of comments do people leave?
They connect to Jay’s experiences. They get to talk about themselves. For example, there’s the “nan-ok” comic [based on the hit song with a dance routine where women push out their breasts] where the rabbit complains it has nothing to nan-ok so it has to put things in this old grandma bra. In the comments, the girls were shouting, “Oh you know my technique!” And the guys were saying, “Oh I get it now; that’s why my football socks disappeared!”

So guys comment, too? It looks like the themes are very feminine.
Look, every office is the same. The women will talk, gossip, find something to eat. And the men, they want to know what they’re talking about but they can’t be seen hanging out with them. They want to know the gossip, they want to know what was in the lakorn last night. So men come to Jay the Rabbit to know what women think. Actually, 40% of my readers are guys and it’s going up. It’ll be 50/50 soon.

You have over 145,000 fans. Do any of them stand out?
One woman, she is about 45 years old, she sells fresh meat in the market. She doesn’t have a lot of friends. She works very hard. She uses a mobile phone to read the comic and she comments every day. Once I did a charity post card for dogs and she bought some, decorated her shop with cards and she sent in a picture. Another one of my fans, her mother cannot move on one side, she’s half-paralyzed. She can hardly smile. But my friend shows her Jay on an iPad and she starts to smile. Sometimes, I’m so touched by messages from Jay’s fans, I want to cry.

Visit Jay the Rabbit at www.facebook.com/jaytherabbitofficial