1. Make sure you have accounts for all of these: Facebook, Twitter and Linkedin—the top three social networks. Facebook allows you to stay in the loop with friends and friends of friends while Twitter keeps you up to date on conversations, news and trends. Linked In is not so much fun, but it is an effective professional networking site that lets you get in touch with people around the world working in the same industry as you—a kind of social media resume.

2. A Facebook page is not the be all and end all of social media marketing. It’s just another tool. So consider having a wider presence covering media such as Youtube and Flickr, and link them together so that you end up with your own small media hub.

3. Be consistent with your name on all the social media channels you use so that when somebody googles your name, all related sites will appear together.

4. Get a Google account and create a Google Alert (www.google.com/alerts) with your name and your twitter name. Find out what people are saying about you!

5. Make sure your frequency in posting, writing, blogging and tweeting is consistent. Make it like a routine so people who follow you will know when to check back.