With new fashion and lifestyle stores opening left and right, the second floor of CentralWorld is now looking more stylish than ever. To add to the floor’s well-curated number of trendy labels is Pomelo’s latest store opening, which already has fans flocking to get their hands on the label’s new arrivals.

While its pop-up store in Siam Center has an edgier, more urban vibe with dim lighting, dark walls and pastel pink display panels, this latest branch comes in a brighter, all-white setting with metallic accents similar to the likes of Topshop and H&M. 

Here, you can shop and browse the label’s new collection, which features their signature youthful and “fun personality” pieces ranging from simple basics like graphic T-shirts (B490) and skinny jeans (B790), smart pieces like single buttoned striped blazer (B1,490), midi empire dress (B1,090) and satin print shirt (B1,590), to edgy, flirty styles great for a girls’ night out like silver pleated skirt (B990), side slit zebra print pants (B990) and cropped polka dot blouse (B790).

Launched in 2013, Pomelo started out as an online fast-fashion womenswear store based in Bangkok, before it broke into the Singapore market and soon became one of Southeast Asia’s leading online shopping destinations. Pomelo CentralWorld is the label’s latest branch after the Pomelo Pop-Up store in Siam Center and Pomelo Pin at Interchange 21 and All Seasons Place. 

2/F, CentralWorld, 999/9 Rama 1 Rd., 02-103-1537. Open daily 10am-10pm www.pomelofashion.com/th/en