We round up the most-hyped new fashion arrivals at the youth-oriented luxury mall.


Think a more-fashionable Muji. This Japanese streetwear brand does it all, most notably cleanly designed clothing and accessories for both men and women. Like Muji, the brand sticks to a minimal look with top quality materials that make up for the relatively steep prices. This season’s highlights include the brand’s White & Denim collection, which comprises denim shirts, A-line skirts and pinafores to match with basic white tees, white and blue striped tees and white canvas bags.
1/F, The Helix Quartier, 02-003-6067


Founded in 1971, Vilebrequin is a French beachwear brand that’s all about summer-friendly clothing and accessories. The new shop offers an extensive range of men’s, women’s and kids’ resort wear and swimwear. We dig its retro pastel color pallete, as well as the flower and sea animal prints on the men’s shorts. Other highlights for the ladies include the cute towels and cover-ups.
2/F, The Helix Quartier, 02-003-6132-3

Rag & Bone NY

Marcus Wainwright and David Neville had no fashion or design experience when they launched Rag & Bone more than a decade ago. Previously stocked at Next to Normal, the denim brand combines classic British tailoring with modern, NYC-influenced deconstructed elements. The brand is also known for its DIY Project, a series of photo shoots with models such as Candice Swanepoel and Miranda Kerr wearing Rag & Bone jeans, with no stylists or studio tricks.
M/F, The Glass Quartier, 02-003-6450

A Bathing Ape

While Beams goes for a mature look, this Japanese streetwear label is more in-your-face. A Bathing Ape was founded back in 1993 in the vibrant Tokyo fashion district of Harajuku. The focus is on easy-to-wear pieces like longsleeve jumpers, basketball tops, hoodies, oversized tees, denim shorts and sweatpants, all coming in bold colors and prints. For spring/summer 2015, the men’s collection is dominated by camouflage patterns and black and white geometric prints.
M/F, The Waterfall Quartier, 02-003-6640-1

Style Nanda

Known for its mid-range streetwear (and worldwide shipping), this Korean brand has long been a favorite of Thai fashion devotees. With the opening of Style Nanda’s first Bangkok outlet, you can now shop in person for its spring/summer 2015 collection, which includes jumpers and T-shirts in crop and striped styles, denim mini-skirts and shorts and party dresses. Another highlight is 3 Concept Eyes, an in-house cosmetic brand with a loyal following due to its huge selection of nail polish shades, cream blusher and cover cream foundation. Just be warned: the Korean makeup trend is all about a natural glow, which doesn’t really suit oily skin.
2/F, The Glass Quartier, 02-003-6475
Emquartier. 637 Sukhumvit Rd., 02-269-1000. Open daily 10am-10pm www.theemdistrict.com

Coming Soon

Style picks to stay cool this summer. Joining the international high-end zone at Emquartier, next to Club 21 and Blackbarrett, is Kids 21. As the name suggests, this multi-label store caters to kids with nice little dresses from up-market brands like Chloe Kids Wear, Stella McCartney Kids and Baby Dior. Up on the fourth floor of Emquartier’s Helix Building, Another Story is a new concept store that gathers designer product from all over the world with a heavy focus on stationery and home decor. It also comprises a gallery, cafe, flower shop and workshop zone.