This massive new concept store gathers designer product from all over the world with a heavy focus on stationery and home decor.
The buzz: Located on the fourth floor of Emquartier’s Helix Building, this new concept store gathers designer product from all over the world with a heavy focus on stationery and home decor, plus some fashion. The huge one-stop space also comprises a gallery, cafe and flower shop.
The products: Here you can find over 160 imported brands, with another 70 from Thailand, displayed over seven different zones. The 3.0 is a tech zone which houses brands such as Australian phone accessories specialists Native Union and Bangkok’s Studio Hole. Right beside it, Funky Zone focuses on fun gadgets for the house like cute tea infuser from Luckies of London. Lush Zone is all about aromatherapy products from the likes of Bsab Thailand, while Parisian Chic comprises fashion from France like handmade Veja shoes and Reiko jeans. Coastal Zone is a mix of resort-wear and home decor under a coastal theme, with brands like Ancient Greek Sandals and Le Slip Francais swimwear. The Script offer stationery from local favorites Gray Ray, Labrador and Midori together with the inter brands like Papier Tigre. Cozy Zone features stylish home decor, from imported Serax kitchenware to Tom Dixon brassware and products from local names Plural Design, PDM Brand, Karv Design and Alltag. The cafe is no afterthought, featuring sweets from Issaya Siamese Club, baked goods from Amantee, butter and cheese from Jean Yves Bordier and wine supplied by Wine Garage. The Yellow Korner is a gallery space with permanent and rotating exhibitions, while the Plant House is a flower shop.