Jay Fai, the iconic Bangkok street food queen, is collaborating with South Korea’s beloved instant noodle brand, Shin Ramyun by Nongshim. 

 

The new flavor has yet to be released, but Shin Ramyun is one of South Korea’s best-selling instant noodle brands, with an iconic red packet that’s ubiquitous in supermarkets and a staple of the university days. 

 

Crafted by the company Nongshim, who are known for their flavourful, drool-worthy seasoning, some reports claim that it will be some sort of tom yum flavor—which is a bit off of Jay Fai’s normal fare—but there’s stir-fry mentioned in some early press photos. Stay up to date with Nongshim Thailand for updates. 

 

Since becoming Bangkok’s first street food stall to grab a Michelin star in 2018, Supinya “Jay Fai” Junsuta has become a prominent figure in the city’s culinary scene. Recognized by her apron, beanie, and ski goggles, Jay Fai has garnered numerous awards, including a spot on Asia’s 50 Best Restaurants list. 

 

Her influence extends beyond her restaurant, as she has engaged in previous collaborations with renowned names, including the creation of 7-Eleven’s popular drunken fusilli with chicken rice box in 2021 and the Netflix series “Street Food” in 2019.