Baskin Robbins, one of the world’s largest ice cream franchises, called it quits yesterday, permanently closing all of its last four branches in Thailand.
The struggling ice cream chain experienced substantial losses for three consecutive years, chipping down its number of branches from 34 to four branches last year. The final four remaining branches at K Village, Siriraj Piyamaharajkarun Hospital, The Walk Kaset Nawamintra, and Siam Paragon, are now closed.
According to Thai media outlet Brand Inside
, Mud & Hound, the ice cream brand’s stakeholder in Thailand, has confirmed the permanent closure of Baskin Robbins. Mud & Hound is the owner of a number of brands in Bangkok, including Dunkin’, Greyhound, and Au Bon Pain.
Founded in 1945 by two brothers-in-law, Burt Baskin and Irv Robbins, in Glendale, California in the US, Baskin Robbins is known for its 31 flavors concepts, one for every day of the month. The company has over 8,000 locations in more than 50 countries globally.