To the joy of dessert lovers all over the country, it looks like this cupcake and pastry fad isn't going to die anytime soon.

There are cakes, meringues, cheesecakes, cupcakes (of course) and plenty more at Strictly Pastry, the latest addition to the east.

The business was initially based online before chef-owner Hannah Wong decided to set up this takeaway shop on Joo Chiat Road. You'll find items with quirky names on offer, like the Ugly Sue, a meringue filled with passionfruit mousse and rolled with various berries ($7 for three pieces); the Pucker ($5), a lime cake-tart with white chocolate; and the Badger ($7), a stout and cocoa cake with cream cheese frosting. 

Strictly Pastry also stocks locally-made products like jams by GSH Conserves (from $4). Plus, events like baking workshops are in the pipeline so watch this space for more info.

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