1. Hershey’s (RUNNER UP)

B29/40g
A pretty complex flavor. Some tasters said it tasted floral; others said coffee and others still felt it reminded them of a rich chocolate cake. Pretty delicious and not too creamy either.

2. Meiji

B39/45g
We were a bit surprised to discover (after the blind taste test) that this was Meiji, as we had high expectations for the Japanese chocolate. It has a rich, dark color, but was really milky and sweet, with a weird synthetic taste

3. Frey

B25/35g
Extremely milky, with an interesting, not altogether unpleasant, smokey note. One of our tasters said it was like toasted bread with condensed milk. Despite the milky taste, though, the melt was less creamy and more grainy. Go figure.

4. Van Houten

B30/50g
It may have a fancy European name, but the taste here is definitely very Milo-esque—that is, more malt that chocolate, despite a very slow melt.

5. Dars

B42/50g
We’re huge fans of their dark chocolate offering, but were a bit confused by this milk chocolate. There was very little chocolate taste, but if you’re into caramel, it did have a lot of that. It melted very creamily, too.

6. Dove (WINNER)

B35/43g
Delish! Maybe we’re all secretly partial to dark chocolate because although Dove Milk Chocolate doesn’t have any of that intensity and bitterness, the milk here was very measured and served to help the slow, sensuous melt in our mouths, without interfering too much with the chocolate.

7. Dairy Milk

B29/40g
A refined sugar overload happening here; again, more caramel-heavy than chocolate, and the melt feels weird, too, very grainy on our tongues. We can’t help but imagine that the grains are bits of sugar. Ew.