The Absolut Art Collection, which features works by Andy Warhol, Francesco Clemente, Rosemarie Trockel, Béatrice Cussol and Angus Fairhurst, will soon come to the end of its tour in Shanghai. To celebrate its success, the campaign has also announced the launch of its new art campaign called Absolut Blank. The campaign features a bottle turned into a blank canvas, empowering all artists to “fill in the blank” and turn scratch into something artistic and beautiful. Absolut Blank has collaborated with critically acclaimed artist Lu Xinjian and musician/producer B6 (Lou Nanli) from Shanghai to help guide the direction of the movement. The Absolut Art Collection will run until July 30 at the Longmen Arts Project Shanghai.
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