After launching its first Southeast Asia store at Emporium earlier this year, French fashion house Ami will also be doing a pop up cafe at Siam Paragon, starting Oct 12. 

 

For this event, Paragon’s M Luxe Hall will be transformed to fit the Ami aesthetic, which is all about making French flair more accessible and modern. 

 

The flooring of the cafe is made of striped black and brown parquet wood and the rest of the venue mirrors a color palette synonymous with your typical Ami boutique: pleasing eggshell walls, polished marbles, and some golden accent. 

 

Apart from some cafe essentials, the 158-square-meter project will be dedicated to showing Ami’s selection of clothes and accessories, so you’re in for the full Parisian experience.

 

This will be the brand’s second cafe in Asia after its first pop up in Beijing.