This magician has a spell that can glue millions of Thais to their TVs and make tears flow from their eyes. Kai Varayut has produced many soap operas popular here in Thailand, and some, like Rajini Morlum, even went inter, gaining success in neighboring countries. From time to time, we even see Kai in the spotlight himself, making guest appearances in his productions. His latest soap, Yoer Marn, will air September 12 on Channel 3, starring soap greats Jintara Suhkapat and Chatchai Plengpanich.

I never had a dream. Other kids wanted to be police officers or soldiers but I never wanted to be anything.

I got into the entertainment business because I got bored with being a graphic designer.

If something is new and exciting, I will always want to try it.

When I was asked to work with Patravadi Mejudhon, I was thrilled. She was the most gorgeous and lavish lady. She asked me when I could start and I promptly said, “tomorrow.”

I learned everything from her. I had no idea what a TV drama was.

I know who my audience is. It’s no good to try to sell the same thing to everyone. You can never please everybody.

I have liked reading since I was very young. Reading helps a lot with my work—even if I don’t have a firsthand experience to draw on, I can portray a story.

I don’t use a lot of special effects in my dramas. Special effects don’t allow people to demonstrate their own ability.

If an actor is irresponsible, I tell the scriptwriter to kill off that character.

Producers and actors are in the same boat and we have to help each other.

This business is such a small world that whatever you do, people will know about it overnight. If you don’t behave, no one will want to hire you anymore.

The media is a big presence now and it’s quite united. If they’re against a person, they can all do unflattering reports about them at the same time. Then that person’s dead.

Paparazzi are all around and they even pay people on the street to snap shots of stars. It’s annoying and frightening.

I don’t care about them, though. I feel like, I’ve been in this business longer than they have, and I’ll say straightforwardly what I think is right.

All dramas have moral thought. There are good guys and bad guys. Dramas explore both sides of every action, it’s just a matter of whether the audience will see them or not.

This job is my love. At first I did it because it paid well, but I gradually became attached to this business.

Walking in the market or down the street is a good way to check my ratings. As long people remember me, I can stay in the business.

Movies are harder to produce than TV dramas. I take my time telling a story, and have a whole season to do it. To tell the same story in two hours is very difficult.

TV drama is hard for different reasons. There are other things going on while people watch at home; other channels, radio, friends talking...You have to find a way to make viewers focus on your program. That’s challenging.

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