TV show The Voice Thailand’s heartthrob Nuttawut “Max” Jenmana, 23, is now living his dream of being a professional singer after releasing his first single, “Free Love.” He chats to BK about the state of the Thai music industry and the delicate art of economics.

When did you start playing music?
Pretty much since I was in my mother’s womb! My parents always made me listen to music and encouraged me to play the guitar. I nearly gave it up because it hurt my fingers, though. I also played at church where I picked up a lot of music tips.

How is your life after The Voice?
It’s completely changed. It transformed me from a white collar worker to a singer. I used to be quite against reality shows as I felt they didn’t reflect the real reality. But when I watched the US and UK version of The Voice, it blew me away. The competitors are all really talented. I just wanted to have a go when The Voice Thailand arrived.

What was life like before The Voice?
I was working as a marketing consultant after I graduated from economics at Thammasat University. I didn’t know how far I would go in The Voice, but my boss was kind enough to let me chase my dream by not firing me during my time on the show. In the end, though, I decided to quit my job to continue chasing my dream to become a singer. Now I’ve just released my first single, “Free Love.”

Was it a hard decision to dump your career?
Not really. I see myself as a young man who still has lots of energy to do the things that I really want to do. My family is also cool with this.

What do you think of Thailand’s music industry?
I want Thai people broaden what they listen to, to steer away from only Thai pop or luk tung. I think we need to encourage people to really appreciate the diversity of art more, and that includes music. For instance, the price of buying an album online is the same as buying two cups of Starbucks coffee. These songs can inspire you, so respect the songs by paying for them.

What’s next for you?
I want to express myself as a musician, not just some guy who got famous from The Voice. I will continue playing the music that I love. I’m also interested in the business side of things as I studied economics, which I see as the art of understanding your consumer. Marketing, too, is the art of convincing people to buy stuff without feeling that they have been tricked. I hope to use my knowledge of marketing to advance the Thai music industry. Rewat “Ter” Buddhinan is my idol for the way he revolutionized our music industry with GMM.

 

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