3-2-1 formed three years ago but only hit the big time after collaborating with controversial singer Baitoey on “Rak-Tong-Perd (Nan-Oak),” which now has nearly 50 million views on YouTube. BK caught up with Jirayut “T.J.” Phaloprakarn, Gavin Duval and Chatchaya “Poppy” Songcharoen and discovered their plans for global domination.

Why the name 3-2-1?
Gavin:
It’s easy and catchy for Thais and foreigners to pronounce. It was actually the idea of the creative team. But we did try. We came up with stuff like “Bubble Pop” and “Coco-Pop.”
Poppy: 3-2-1 is like a countdown. We’re unique because we have only one girl. I get to be the most beautiful group member. I wasn’t even their first choice; the guys wanted a sexier girl.

How do you guys get along?
Gavin:
In the beginning we didn’t talk to each other at all. We didn’t get along. Then one day we were like, hey, shouldn’t we get to know each other? Now we spend more than 12 hours a day together, we’re like a family.

Describe your sound.
T.J.: We represent T-Hop style (Thai-pop mixed with hip-hop). A lot of Thai musicians do one or the other but don’t combine both.

Who are your biggest fans?
T.J.
My parents, especially my mom. When our first album wasn’t going well, she told me that I could still succeed. Then Boom. “Nan-Oak” comes out and bam! We’re big! Poppy’s parents are also supportive and go to see her at every concert.
Gavin: My parents are more like auditors, they never get directly involved. But they manage to find out everything anyway. They have their connections, talking to everyone from the guards, the PR team, the producers and the assistants.

What’s the best feedback you’ve got for “Rak-Tong-Perd?”
Poppy: I love the covers of the song on YouTube,. And people recognize me more, but they call me “Nong-Nan-Oak” because of the song. It’s ok because at least they remember me now.

How do you feel when people say the song is only a success because of Baitoey?
Gavin:
We get that a lot. But if we didn’t have the song, the choreographers, 3-2-1 or Baitoey, then the song wouldn’t have happened. It’s about all these people coming together and making it such a great song.

How do your fans perceive you?
T.J.:
Gavin is definitely a favorite with the girls. Clearly, I’m the scariest as fans won’t take pictures with me—maybe because of my tattoos and mustache. But, I’m happy to get the badass image.

What’s next?
T.J.: We haven’t planned anything yet. C’mon, we’ve only just released “Nan-Oak” and the feedback was a real shock. But we definitely want to go global. We want everyone to listen to our music.

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