I stand between the artists and the audience. My duty is to bridge the masses and the art.

When I stepped into this job, I felt Tadu was a white room that seemed quite cold and even unwelcoming. What I expected was to make it a space for everybody. It’s getting closer to that point now.

I like it here because you can drink water or coffee when you browse around, so people can feel relaxed.

Life is short but art lives on. This saying was proven after the first seven years at the old venue in RCA. The restaurant in the Yontrakit showroom changed continually with the trends of the time, but Tadu stays the same.

When I was a schoolboy, I walked past an exhibition in River City and got a chance to meet an artist. He was very cool with a beard, white hair and a dark blue outfit. It was Pratuang Emcharoen. I didn’t know where the future would take me, but he made me feel interested in art.

I was nervous when I first took this job, as I had no solid knowledge in art. I only knew that whether it was art or culture, it needed management.

I didn’t feel afraid—I just felt that I didn’t know much about art and I wanted to learn more.

Attracting people to art is a hard job. Art stands on people’s expectations, and when it’s not what they expect, they just don’t care anymore.

Tadu tries to hold workshops so that artists and audiences can meet and get to know one another. If the audience is interested enough, they might get inspired to create something when they go home.

I am ready to stand shoulder to shoulder with the audience. These workshops are something I want to attend, as well. I want to grow with the audience.

Our goal is to support new artists and to walk along with the audience. We try to educate people, for example how to distinguish video art from a short film.

Art always gets ahead of us. Whenever you think you are getting the concept about color or a certain style, trends switch to something not color or style-relevant. The management part in me needs to better foresee these trends and shorten this gap.

I never think that other galleries are my competitors. In the bigger picture, we all are working together.

Tadu doesn’t make good money at all comparing to other galleries, but it expresses our goal and what we are doing. As we have Yontrakit as a supporter, artists don’t have to pay for space rental. This helps relieve their burden. The gallery is also open for all art-related use, which gives the place life.

There are so many well-know artists, emerging artists and international artists, but our audience is very small.

Sometimes even if you don’t understand art, try observing it without understanding and see what happens. You might find a message the artists have hidden in the pictures or something the artists didn’t intend to express at all.

Each exhibition needs lots of time to perfect. There’s a lot of labor and money put into it for the audience, so don’t be afraid to check it out.