The Sincharoen Brothers are everywhere these days. When they’re not busy with UBC’s Sincharoen Choern Kaek and 102.5 FM One’s Sincharoen Breakfast Show, they’re appearing in the flesh at events all around Bangkok. In fact, Bom Sutthisak, Ble Theerayuth and Boy Thananchai are rarely seen apart. The trio released two albums before founding Independent Artists, a group of musicians who do singing and dancing street performances. Bom and Boy take the lead as we chat up these funny, friendly brothers; the quieter Ble mostly nods and plays along on the guitar.

Boy: The core of our lives, since childhood, has been music. Every day we work with music, and it introduces us to new faces and new jobs all the time.

Bom: Business is not in our nature at all. We manage this business of ours in a chao baan way—get money, spend some and keep some.

Boy: Many people thought we had more opportunity because we were well-to-do, but we aren’t. After the unsuccessful second album, we didn’t have much money.

Bom: A work should begin naturally, with what you have, with things around yourself. Not with the thought of how to make the most famous or the most unique TV show.

Boy: We dare to do things we believe in knowing that if we crash and burn we’ll still have our mom and dad and a home to come back to.

Boy: Our nature is when one of us does something, the other two will also join. Bom began playing guitar, and Ble and me soon followed.

Bom: We once got a chance to play in Brunei, and people there liked us so they created a Brunei band with us as the inspiration. Now it’s a successful band that wears similar outfits to us and plays the same instruments.

Boy: Once when we were flying to Loei, we played on the plane. When we landed, the passengers and crew stood up and clapped. That’s something I won’t forget.

Bom: When the music industry was in decline, when many people were making so-called mass-market music—we started Independent Artists.

Bom: We wanted to entertain Thailand and to encourage people to create good works once more, by showing them what music is all about.

Ble: Independent Artists allowed us to do what we wanted, to be daring, to have fun and to try what we had never tried. I had to learn to play the drums and saxophone, and Boy started doing percussion. It made our music more fun.

Bom: We were on CNN, international and local magazines and Thai TV.

Boy: When we were in the group, some people invited to us to do albums with their labels, but we would have been going back to the same system—music label, promotion, marketing—all the same process.

Bom: Now we are doing a new album on our own, so we can focus on our own purpose and goals and not have to go on campus tours again, playing for elementary school kids.

Bom: Whenever we have a guest in our living room, we always have fun talking, and we thought other people might have fun watching it. That idea became Sincharoen Choern Kaek.

Bom: We did everything from scratch, shooting in our living room. We did the lighting, the production, everything, from what we had.

Bom: Wouldn’t it be fun to see Abhisit on TV, singing and chatting about nothing political at all? We had him on, but because of his image, the tape couldn’t be broadcast.

Ble: Our duty is to present what we want, invite the guests we like. Thailand needs daring people who can guide it in a good way.