In 2012, Suvarnabhumi International Airport and Siam Paragon ranked first and second on the world stage, beating out the likes of Disneyland in the United States, and last year saw Siam Paragon manage to claim top spot.
Except social networking statistics company Zocial Inc. revealed its latest social network service ranking system ZocialRank, and they claim Thais’ top five check-in locations for 2013 are as follows:
Wait, what? What’s Starbucks doing in there at #2?
Well, it’s actually quite simple. The Starbucks ranking is actually cobbled together from branches country-wide, the top five being:
Other top-ranking multi-branch brands include ever-popular dessert joint After You and Fuji, while another surprise entry in the top five is ‘My home, home, home sweet home’—or basically whatever you call your dwellings.
The other interesting finding to come from the statistics is the sheer leap in Thai Instagram users since 2012. In one year, user accounts expanded some 546.52 percent, from 240,000 accounts to a whopping 1,551,649, 743,860 of whom are deemed active users (47.94 percent). 2013 also saw a total of 36,443,398 posts uploaded, 35,073,126 (96.24 percent) of which were photos.
Users are categorized into three groups:
Basically, then, if you’re a regular chump like us, your best bet for getting likes tonight is to post a bed-time selfie from your “home sweet home”—assuming, of course, your local Starbucks has already closed for the night.
As for the beautiful people, as of March 5, 2014, Thailand's most followed celebrity accounts are:
