They aim to be a one-stop shop for runners of all standards and stock the leading running gear from jawbones to jogging bottoms from the likes of Nike, Adidas, Brooks, Mizuno, Vibram, Compress Sport and Garmin.

However, where they stand out from other sports stores is the special  ‘Find Your Perfect Shoes’ service. Using something called Digital Gait Analysis, they track your movements running, walking and jogging barefoot on a treadmill for thirty minutes and use the results to then select the perfect shoes for you. The best thing is it's free of charge, though of course the selected footwear won't be. Do note, you do need to book the analysis session in advance.

If you really want to take the customized approach, then you can also get your name stitched or screen printed on your purchased product as well. The mark is designed by in-house graphic designer and is also free of charge.

3/F Beacon Zone (opposite to Asics), CentralWorld, Ratchadamri Rd., 02-252-8680. Open Mon-Fri 10:30am-9pm and Sat-Sun 10am-9pm. facebook.com/arirunningclub