Best for Bespoke Tailoring



The Decorum 

For the guy who: Is as impeccably dressed as the influencers at Florence’s Pitti Uomo.

What: If you’re a devotee of bespoke suits and classic menswear, this store is your go-to. Apart from distributing high-end Italian and Japanese labels—including shirt label Kamakura, Igarashi Trousers, luxury shoemaker Fugashin, and Kenji Kaga and Shibumi Firenze, known for their handmade ties and accessories—The Decorum is also a hub for sartorial events and pop-ups. Think trunk shows from world-class Japanese brands born in Italy, like Sartoria Salabianca and Sarto Domenica. 

Our favorite pieces: The navy fox silk tie from Drake’s (B5,300), the full canvas-construction MTM jackets from Sartoria Raffaniello (from B39,500) and the tan tassel saga loafers from Baudoin & Lange (B16,000).

Ari Samphan Soi 5, 086-533-5255. Open daily noon-8pm


Credit: Pinky Tailor Facebook

Pinky Tailor

For the guy who: Appreciates fine craftsmanship.

What: On the surface, this tailor looks pretty much the same as the countless others between Phloen Chit and Asoke—fading pictures of out-of-date styles, awkwardly posed mannequins and row upon row of fabrics, most of which you’d never pick. But don’t let that fool you. This small shop is a gem, as the shop’s devoted clientele, which includes fashion editors and designers, will attest. Pinky and his son, Win, will tell you what is and isn’t possible, but for best results you should take control of things from the beginning. 

Our favorite piece: Apart from their elegant bespoke suits (from B12,000-30,000), we love their collections of metal cufflinks (B1,500) and pearl buttons (B2,000 per set).

Mahatun Plaza Arcade, 888/40 Phloen Chit Rd., 02-253- 6328. Open Mon-Sat 10am-7:30pm; Sunday by appointment 



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Vvon Sugunnasil

For the guy who: Dabbles in dandyism.

What: Von’s new shop on leafy Soi Somkid—one of the poshest addresses in Bangkok—offers everything from pure-wool Japanese super 120 to some really beautiful English Dormeuil wools—a full suit will cost you about B40,000. His personal tastes lean towards French tailoring, as he spent a year in Paris prior to opening his boutique. For the man who can never find the right collar, this is also the place to go—there are at least 20 varieties on display.

Our favorite pieces: Von also offers bespoke tuxedos, and we’re digging the slim, well-contoured silhouettes. The dusty pink silk satin tuxedo is stunning.

The Republic, 14/2 Soi Somkid, 02-001-8744. Open Mon-Sat 10am-7pm; appointments required


Tailor on Ten

For the guy who: Plans to buy his first bespoke suit.

What: If you want an honest, no-nonsense experience, go here. All the prices are fixed, and everyone who works here, from the owners to the salespeople, are upfront about what they can and can’t do. It’s also one of few Bangkok tailors that does all its production on-site, and they’ll happily take you behind the scenes to show you the work being carried out as well as everything that goes into the jacket—lining, canvas, shoulder pads, chest plate. Prices start at B15,000 for wool blends, while Italian super 110 starts at B21,000.

Our favorite pieces: If you’re feeling adventurous, go for the selections of Harris Tweed, which are versatile enough for work or play.

93 Sukhumvit Soi 8, 084-877-1543. Open Mon-Sat 9:30am-7pm 

Best for Essentials



For the guy who: Wants top-quality clothes, shoes and accessories at pocket-friendly prices.

What: Here, you’ll find formalwear like Oxford shirts, suits, tuxes and accessories from local, highend designers. Standout brands include bespoke suit labels Jin Vondervic and Vvon Sugunnasil, ready-to-wear suit jacket lines from Madmister, leather shoes from London Brown and our beloved, formerly-online-only men’s basics specialist W.Ministry, which offers its full line of Oxfords, trousers and tees. The selection of accessories here is impressive, featuring everything from bow ties and leather wallets to pocket squares and lapel pins. 

Our favorite pieces: The tencel camp collar shirt in seaweed from W.Ministry (B2,350) and the rose lapel pins from Ned Bangkok (B1,790). Classy.

M/F, Siam Discovery, Rama 1 Rd., 02-658-1000. Open daily 10am-10pm



For the guy who: Pulls off the preppy look better than any yachtie. 

What: At this tiny boutique below Erawan hotel, you’ll find some of the highest-quality off-the-rack suits. The owner, Bote, will happily make all the adjustments you might need—meaning, he’ll work his magic to make that suit look custom on you. The style here is all about preppy formalwear made with excellent structure, detailed cutting and top-quality Japanese materials. The Oxford button-downs, ties, and accessories are equally worth your attention.

Our favorite pieces: We like how there’s a theme to the clothes here, which got us dreaming about a holiday in the Mediterranean. Match the coral-striped Havana shirt (B3,700) with the pleated chinos in warm grey (B4,600) for the perfect casual summer holiday look, or dress it up a notch by layering it with a beige hopsack sport jacket (B18,900).

2/F, Gaysorn Tower, Phloen Chit Rd., 02-252-8786. Open daily 10:30am-8:30pm


Credit: Another Man Story Facebook

Another Man Story

For the guy who: Updates modern wardrobe staples with a little vintage flair.

What: While its sister branch Another Story largely deals in stationery and home decor, Another Man Story showcases a curated selection of menswear, accessories and lifestyle products from both Thai and international brands. Those include bespoke denim expert Selvedgework, vintage-style necktie maker Tuesday Evening and snazzy biker-wear label BumShaker. For international brands, expect to find France’s Izipizi eyewear, American drinkware brand Kinto, UK lifestyle label Gentlemen’s Hardware and more. You can also pick up vinyl records and coffee table books or get a haircut, courtesy of Smile Club.

Our favorite pieces: The hand-dyed cotton sport jacket from Blue Nails in natural indigo (B25,000) and the smart and eco-friendly Racket tote in vegetable-tanned leather from The Sleeveless Garden (B5,300).

1/F, The EmQuartier, Helix Bldg., Sukhumvit Rd.,02-003-6139. Open daily 10am-10pm 

Best for Cult Labels




For the guy who: Bases his wardrobe on hard-to-find brands.

What: The very existence of this store, which offers Euro brands that can’t be found elsewhere, signals that the city’s menswear scene is finally coming up to par with womenswear. Bstore’s hip and minimal space offers an impressive range of cult labels from Europe and Asia, most of which blend modern casual wear with sharp tailoring. If you’re a devotee of Scandinavian brands, head here to get your hands on Our Legacy, CMMN SWDN, Eytys and Sun Buddies. Other highlight brands include Goetze from Germany, Aries from England and Etudes from France, as well as Ambush and Digawel from Japan.

Our favorite pieces: Grab the Kolkata Patch shirt from Bode (B17,990), the Third Cut Jeans in red wine from Our Legacy (B15,990) or the Scratch sneakers from Sunnei (B14,693).

235/20 Sukhumvit Soi 31, 063-650-0506. Open Tue-Sun noon-8pm



For the guy who: Rocks New York street style with a hint of Japanese minimalism.

What: When it comes to quality pieces from international cult labels, Onion is it, folks. The store carries brands like Saturdays NYC, Beton x Cire, Studio Nicholson and Reception, many of which boast elements of Japanese fashion, from understated monochrome tones to androgynous loose silhouettes. Be sure to check out Onion’s own line, Clothiers Ekamai, which remains true to its vintage roots with odd preppy touches on clean-cut, button-down shirts sourced from Japanese garment master Shuttle Notes. There’s a great selection of mid-priced imported eyewear, as well as
practical bags from NYC’s Bags in Progress.

Our favorite pieces: The Canty Decade shirt in sun-faded colors from Saturdays NYC (B5,490) is great for dressing up or down, and the off-white shellcap slip-ons from Pras (B4,890) are timeless.

19/12 Ekkamai Soi 12, 02-550-7336. Open Mon-Sat noon-8pm; Sun noon-7pm



For the guy who: Blows his baht on limited-edition items from top designer labels.

What: This is niche luxury retail, so don’t expect any bargains. Central Embassy’s stylish concept store is headlined by menswear collaborations between Siwilai and of-the-moment brands like Maison Kitsune, Heron Preston, OAMC and Officine General. Its exclusive product selection is stacked with streetwear heavyweights like Stussy, Golden Goose and Sacai, while the limited-edition collections are to-die-for (take the B8,990 New Balance MiUK Sample Lab Project, for example).

Our favorite pieces: Too many to count. Currently, we have our sights set on Stussy’s block paisley shirt (B6,500) from the Fall 2019 collection.

5/F, Central Embassy, Phloen Chit Rd., 02-160-5809 ext 12. Open Mon-Thu 10am-8pm; Fri-Sun 10am-9pm 

Best for Streetwear


Absolute Siam Store

For the guy who: Isn’t afraid to be different.

What: This snazzy multi-label store is aimed squarely at the young and fashion-conscious. The streetwear-focused selection includes exclusive collaborations between Absolute Siam and hotshot Thai designers like Takara Wong, Everyday Kmkm, Realistic Situation, Maya Wong, SSAP NYC, Painkiller and Dry Clean Only. There’s also a dedicated corner offering a number of quirky, souvenir-ready lifestyle products and accessories, from colorful Thai boxing shorts and OTOP-style woven shopping bags to luggage tags, caps, totes and scarves with Thai iconography. Think tuk
tuks, floating market vendors and Thai classical dancers.

Our favorite pieces: Go for the colorful pla kad (Siamese fighting fish) Hawaiian shirts from Windwear (B2,450) and the embroidered Kantha kimono from Kitsch.bkk (from B2,850).

1/F, Siam Center, Rama 1 Rd., 02-658-1000 ext. 4046. Open daily 10am-10pm 



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Unfound Projects

For the guy who: Mixes on-trend international brands with under-the-radar Thai brands.

What: If you live and breathe streetwear, then you already know about this multibrand store located at Siam’s Scala Theatre. Not only do they stock iconic international mainstays like Supreme, A Bathing Ape, Stussy and Vans, they also carry cult labels like Grind London, Blue Boyz Sports Club and Pleasures. We love their selection of interesting local brands, like Young & Hungry, Homeward Bound, Madworks Clothing, One Drink And We Go Home and Fury, to name a few.

Our favorite pieces: The green Madclub miki cap from Madworks Clothing (B890), the Sync SS button-down shirt from Grind London (B2,690) and the bootleg Nike x Converse Chuck Taylor hybrid from Chinatown Market.

Scala Theatre, Siam Square Soi 1, 088-898-7886. Open daily 1-8:30pm


Credit: Outcast Store Facebook

Outcast Store

For the guy who: Looks like he belongs in Highsnobiety.

What: Back in the day, Outcast may have been just another mainstream streetwear store. Now? It’s transformed into a treasure trove of niche streetwear brands you’ve probably never even heard of. While these guys stock some gape-inducing limited-edition pieces from international brands like The Moving Development, Trasher, Yoji Yamamoto and Ugly Symptoms, the extensive range
of Thai brands available here is refreshingly different. With over 25 such brands on offer, Outcast shines a light on local talent.

Our favorite pieces: Basically every T-shirt they have. If we have to pick, our top three would be the “3 Parts V.4” oversized tee from 1992 (B990), the “Algorithm Love” tee from VGH (B790) and the black “Lones” tee from Sweeks (B890).

Siam Square Soi 7, 094-456-6626. Open Mon-Fri 12:30-9pm; Sat-Sun 11:30am-9pm 

Best for Vintage Menswear


Wooden Submarine 

For the guy who: Lives and breathes old-school Americana.

What: The shop specializes in menswear from New York—both new pieces and old stock—with a focus on rare military-themed apparel like shirts, jackets, leather bags, shoes and boots from brands such as London’s Alan McAfee, Ralph Lauren, Champion and Converse. It’s all pocket-friendly, too. Retro graphic T-shirts start from B500, jeans and pants from B1,500, and rugged canvas bags from B1,000. Check out some of the rare pieces, like the 1900s Edwardian tailcoat, deadstock Japanese railway jacket and Andy Warhol x Keith Haring t-shirt from 1986.

Our favorite pieces: We’re loving the selection of Gurkha pants and corduroy jackets. If you dig around enough, you’ll find some cool Hawaiian shirts and US navy jeans, too.

121/118 Phetchaburi Soi 18, 081-255-2866. Open Tue-Fri 1-8pm; Sat-Sun 1-6pm


Horse Unit

For the guy who: Matches military pieces with modern high-street brands.

What: This is Eden for vintage geeks. The vast collection of US and European military items from the ‘50s and ‘60s runs the gamut from US army jackets, European work jackets and cargo pants to overalls, boots, duffle bags and canvas totes (most items range from B1,000-B5,000). There are tons of other knick-knacks like helmets, badges, pins, keychains, mail stamps and even WWII newspapers, too. If you’re into photography, you’ll be happy to find collections of old Polaroid film and cameras to boot (from B2,000-B10,000).

Our favorite pieces: The mustard work jacket and all the military bags and totes.

Warehouse 30, Charoenkrung Soi 30, 089-454-2250. Open Mon-Tue 11am-8pm; Thu-Sun 11am-8pm 

More lessons in dressing well



“I highly recommend The Decorum if you’re into bespoke tailoring and classic menswear. Their curated selection of brands is equally impressive and diverse, giving you a variety of options in terms of style and price points. For high-quality cult labels, Onion is the place, thanks to all the big and small brands on offer, like Rowing Blazers and Engineered Garments.”

Nath Suriyachantananont, editor-in-chief of men’s lifestyle powerhouse W.Ministry.



Siwilai makes shopping for niche international brands so much easier. I go here often, as the store is pretty much the only place that stocks cult French and UK labels like Maison Kitsune, Officine
Generale and JW Anderson. Another one of my go-tos is Beams. The quality and colors of its clothes are just spot on.” 

Nanat Suchiva, managing editor of W.Ministry.



Whether it’s for everyday wear or for travel, I never leave JBB store empty-handed. I like the simplicity of the clothes here, and at the same time I’m always impressed with the quality of the fabrics and the cutting of the suits and jackets.” 

Narongrit “Oat” Sritalanon, co-founder of lifestyle and travel page Oats x Somewhere.



B Store is refreshingly different. Vvon Sugunnasil’s suits have this cool modern twist that set them apart from other brands, plus you can choose to get them tailor made from scratch or select from the designs they already have and make adjustments.”

Veekrit Palarit, managing director of Norse Republics, importer of Republic of Fritz Hansen, Hay and Gubi 

Round out your look with the freshest menswear essentials


Best for Eyewear



High-end eyewear distributor with a killer selection of cult labels. Select brands on display include Mr. Leight (B27,500 for Mulholland) and Masahiro Maruyama (B18,900 for the “Twist” MM-0037 model). 

1/F, Lido Connect, Rama 1 Rd., 082-664-9956. Open daily 10am-8:30pm 

Best for Leather Accessories



Though the look and feel of everything in this leatherware store might scream Italy, it’s in fact all Thai: passport wallets, cardholders, clutches, messenger bags and belt bags in warm shades of leather and suede. Prices are around B1,990 for a wallet up to B8,500 for a messenger bag.

Mahatun Plaza, Phloen Chit Rd., 098-664-9516. Open Mon-Sat 11am-7pm 


Best for Leather Shoes



Richly polished Oxfords, double monk straps and tasseled loafers. Everything is locally made and designed with a clear eye for how men’s shoes should be shaped. Prices start at around B4,850.

Siam Square Soi 2, 02-658-1435. Open daily noon-9pm


Best for Sneakers

Credit: Carnival Facebook


The OG of Bangkok’s sneaker stores, these guys focus exclusively on sneakers from Nike, Adidas and Vans, with the occasional limited-edition sneaks for good measure.

Siam Square Soi 7 (next to Hard Rock Cafe). 02-252-4215. Open daily noon-9pm 

Best for Skincare and Fragrances


This is the place to get your hands on some of the best grooming products in one spot.

M/F, Siam Discovery, Rama 1 Rd., 02-658-1000 ext. 3400. Open daily 10am-10pm