Kaws:BFF is an eight-meter-tall sculpture which New York-based artist Kaws has installed in front of Central Embassy. Known for his large-scale pop-art sculptures, Kaws’s latest piece is a giant, fluffy blue cartoon character which Bangkok residents can view until Jul 31. There will also be an exhibition of his screenprint works on the ground floor of the mall, while the artist’s line of limited-edition products featuring the blue cartoon from Kaws:BFF, ranging from T-shirts to umbrellas to plush toys—are on sale at Siwilai (5/F Central Embassy).

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  • By GROVE
  • | Jul 04, 2016

What’s the concept behind “BFF”?

The concept is all about friendship. I’ve played around with a new texture here, making the character seem fluffy, in order to give it a playful and somewhat vulnerable feeling that has never been done before. The theme of friendship runs across several of my projects, such as “Companion,” so this is somewhat of a continuation with a different style.

Each of your characters is extremely unique—how do you come up with them?  

Each figure is a mixture of various cartoons that I’ve come across and have a natural gravitation towards. The result is a figure that is in itself a compilation of various different characters and inspirations, all put together to make one new piece of art.

Can you explain the crossed-out eyes and skull symbols?

They are symbols that I picked up and stuck with since the beginning of my career when I was a graffiti artist. I like to stick with the same symbols and play around with them on new mediums, to the point where these two have sort of become my signature.

Why did you choose Thailand to exhibit this piece?

I’ve never been to Thailand but I’ve always known that there is a group of people here that are part of my fan base. I wanted to acknowledge that by bringing a piece here to exhibit for them—it’s one thing looking at my work online but you really have to experience it in person. Plus, this is a brand new piece and I think there’s no better city than Bangkok to launch it.  

What impact do you hope to create on the Thai art scene?

I want to send a message that anyone can be an artist. By creating such a big piece of work that is exhibited publicly, I hope that it can make art more relatable and accessible. People will walk by it all the time—whether they are art lovers or not—and say, “Hey, I can do that.” 

Do you have any upcoming projects?

I have a big exhibition this October in Texas which is a highlights reel of 150 pieces of artwork that I’ve created throughout my career, since 1996. It will go on to exhibit in Shanghai afterwards.


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