Big stuff has been happening over at Central Embassy. As the luxury shopping mall rolls out a new ad campaign featuring Japanese screen icon Kiko Mizuhara, it also unveils a raft of new updates, stores and zones across its six floors, including a huge new SIWILAI City Club and the long-awaited Park Hyatt Bangkok. Here's a look at some of the highlights.
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Billing itself as a “Collective Living Space,” the new Open House concept on the sixth floor invites you in to relax while shopping for the best world literature and art and design objects. Kids are welcome too thanks to a children’s playground in the same space. It’s here that you’ll also find the new Co-Thinking Space, which provides one of Bangkok’s most exceptional co-working environments thanks to 360-degree views of the green British Embassy. The space even connects to the luxury cinema Embassy Diplomat Screens by AIS. And if you get hungry during your time at Open House, there is also an adjacent Eating Deck where you can find well-known names like Bao and Buns and Muteki by Mugendai.
SIWILAI, the street fashion concept store on the mall’s fifth floor, is expanding into SIWILAI City Club—a social club offering premium food and cocktails in a cool space perfect for family and friends to hang out with an impressive music selection. Innovative dishes here include crisp chicken skin topped with ocean trout tartare, crème fraiche and trout roe, and the simple, rustic pleasure of roasted bone marrow. For more dining options, local favorite chains like Another Hound Cafe and Somtum Nua have just landed on the 5th floor.
Joining the world-class designer boutiques of Hermes, Ralph Lauren and Versace will be the flagship store of another luxury label: the German leatherware house MCM. But it’s not all about high fashion at Central Embassy. The mall has welcomed even more accessible high-street labels like Alice&Olivia, Topshop and Muji.
Taking up residence in the mall’s spiraling tower, Park Hyatt hotel
opens this May boasting of levels of luxury which surpass any other Bangkok hotel. The 222 stylish guestrooms and 32 premier suites come courtesy of the New York design firm Yabu Pushelburg’s rich but contemporary signature style, while the Penthouse Bar and Grill and Embassy Room promise to be must-check-in dining destinations.
Japanese screen sensation Kiko Mizuhara made her debut on the Phloen Chit skywalk recently as part of Central Embassy’s new campaign. This Korean-American model’s captivating looks have netted her favor with magazine editors from Nylon to Grazia and Vogue—along with 4.3 million followers on Instagram. Central Embassy’s new campaign sees Mizuhara snapped candidly on the walkway leading to the mall amid Bangkok shoppers, accompanied by the hashtag #Thisbringsmehere.
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