Coming off the success of previous editions of the conference, with over 1,300 entrepreneurs, the MICE Sustainability Forum returned for the eighth time on Sep 5 with the aspiration of MICE Capabilities Development Department of Thailand Convention and Exhibition Bureau (TCEB) and over 250 attendees from various industries. This year, participants explored ways to work within the framework of the UN's 17 Sustainable Development Goals (SDGs) when organizing their events. The conference helped facilitate these efforts by focusing on four key sustainability initiatives: sustainability marketing, driving sustainability demand, integrating sustainability into events, and navigating the UN’s SDGs.
Navigating the SDGs
Out of all the topics at this year’s event, the discussions about navigating and responding to the United Nation SDGs were among the most popular. Using examples from some of the planet’s greatest sustainability leaders, these sessions highlighted simple methods for aligning business practices with the SDGs and using these initiatives to form new relationships in a sustainable framework.
Presented by Elisa Niemtzow, managing director of BSR Consultancy, this session focused on highlighting why Thai MICE players should invest in sustainability, and why selling sustainability can be difficult. Niemtzow dissected these issues using simple justifications for what does and doesn’t work alongside powerful industry examples and discussions about the functional, emotional and social value these products need in order to be successful.
Driving Sustainability Demand
Hosted by Mariela McIlwraith, director of sustainability Events Industry Council, this presentation focused on sharing sustainable products and services trends, and highlighting actionable examples of how the Events Industry Council implements sustainability at its own events. Attendees learned how to drive demand for sustainable products and services while also exploring how to make these social and eco-friendly services more attractive to consumers.
Integrating Sustainability into Events
Focusing on establishing balance in sustainability-focused events, Jeff Chase, vice president of sustainability at experiential marketing and event management firm Freeman, discussed how to combine the three most important components of any sustainable event: the planet, people and profit. Using examples from the world’s most recognized brands, Chase showed how upstart businesses can integrate corporate social responsibility, environmental protection and continuous profit generation into their operations and growth projections.
Making MICE Tourism More Sustainable
As a leading destination for MICE (Meetings, Incentives, Conventions, Exhibitions, Conferences and Events) tourism, Thailand has a responsibility to ensure it offers the industry’s most pioneering sustainable practices. The Thailand Convention & Exhibition Bureau (TCEB) aims to improve on the nation’s already superlative MICE facilities, bolstering Thailand’s tourism reputation and spreading a message of sustainability.
What is MICE?
M – Meetings
I – Incentives
C – Conventions
E – Exhibitions & Events
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