This year, cable TV will get more bold and wild. The government isn’t so strict about cable than it is about our regular channels. Producers are really having fun creating programs and making stuff you could have never seen before.
Cable TV’s audience has grown rapidly in the past couple of years so sponsors are noticing the hype and putting their brands on cable more and more.
What’s tired? Talk shows about celebrity gossip. I think they’re overrated. They make big stories out of nothing. A single Facebook picture and you’ve got a big deal. But I think people know there’s nothing important being reported on.
People now want shows with a fun and clear message. Production values don’t need to be extravagant and high-end. Just make it simple and easy, and get your message across with style.
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