Why have you entered so many contests?
I knew my future would be in advertising. So I entered a lot of competitions to gain more experience. Every award would be a great accomplishment and something I could include in my portfolio, so it would help me in my career.

Why did you choose to compete in the print ad category?
Personally I prefer commercials, because the audience is able to grasp ideas easily and quickly through motion and sound. Print ads are pure advertisement—you have to communicate with people with pictures alone. So it’s more challenging, as an ad needs to be really exceptional to attract people yet simple enough so that the ideas are easy to understand.

What was the assignment you were given?
The product I had to sell was Benlo, a supplement drink for women. I had to present Benlo as something that would make women’s skin look flushed and healthy.

How did you do it?
The concept comes from the product itself. Because it nourishes the skin internally, from inside the body, my concept was “Beauty From Inside.” It’s hard to describe the genre of my work; it combines pure art with commercial marketing. In this one I used old-fashioned Thai illustrations.

Why do you think you are able to win?
Three reasons: My work achieved the objective. It was different from the others. And it was weird.

How do you see yourself in the future?
I see myself as one of those cool advertising people. So now I’m trying to get a job at an ad firm—it’s hard, I know, but it’s worth a try. I’m also interested in the production side of advertisement and commercials.

Are there any commercials you’re really fond of?
The recent ad by DTAC, the one with Khun Pa lying down and acting funny. It looks so Thai and is full of humor. It communicates to the audience in the easiest way—people don’t need commercials that are hard to understand. Another one might be the Thai Life Insurance commercial.

Who would you most like to make an ad for?
Any children’s foundation.

How would you advertise BK?
A new lifestyle you don’t have to pay for.