American writer and photographer Austin Bush, 41, just launched his first cookbook, The Food of Northern Thailand, and it has everyone from Andy Ricker (Portland’s Pok Pok restaurant) to Pim Techamuanvivit (Nahm) praising its esoteric recipes and vivid storytelling. A resident of Thailand for almost 20 years, Bush talks to us about his love of the north and why this book is more than a cookery manual.



What inspired you to write this book? 
I came to Thailand in 1999 on a scholarship to study Thai at Chiang Mai University. I would use my free time traveling around taking photos. I find people are always happy to talk about food. Around 2007, [Portland restaurant] Pok Pok blew up doing northern Thai, so many foreigners started learning there are other types of Thai food. The time was right. In putting together this book, I mostly knew where I’d be going and what dishes I’d be covering as I’d built a lot of connections. 

How long did it take to finish?
I first envisioned this 10 years ago, but I knew then that I wasn’t a good enough writer or photographer. I worked on it for about three years. I both wrote and photographed it, which was kind of insane. I’d roll into a town, into a restaurant or family kitchen, with my notepad, iPhone and camera. I’m most confident in my photography skills, so I over-compensated by taking a lot of notes. Then I’d have to go back and test a recipe. I’m not a super-talented cook, but I’m pretty familiar with northern food.

How would you describe northern food?
It’s close to what Thai people ate thousands of years ago. A lot of the cooking methods are very basic, so you have a lot of grilled dishes, you have a lot of raw meat dishes, soups and nam priks. Traditionally there’s not a lot of frying; that’s either new or introduced by the Chinese. Northern cuisine uses chilis but it’s not as spicy, there are a lot of bitter flavors which you get from herbs, ingredients like cow’s bile and dried spices. A lot of people in Bangkok tell me they don’t like northern food, that it’s bland. I just think they haven’t had a good version of it. One interesting thing I learned from talking to older people in remote areas is that in the past they would eat meat once a year. If you grew up 60-70 years ago, they would kill a buffalo or pig for a Buddhist ceremony for everyone to have. Now, it’s all about grilled meats.

In your book, you mention the six predominant flavors of Thai cuisine, one being umami [MSG]. How do you think Western readers will take to that?
I don’t know the current status of MSG. I think people are a bit more open-minded about it. I’ll say this, MSG is used a lot in northern Thailand and maybe too much at times. I cook with it, but in moderation. What happens when you use too much is everything just tends to taste the same and it can make the food one-dimensional. It’s all about moderation.  


"My whole approach is as a journalist: I just want to document the food in English because it’s always changing."


Do you ever get put down for being a foreigner writing about Thai food, like some chefs do?
Yeah, sometimes. On Twitter I might get comments like, “white privilege.” I’ve never claimed to be an expert on northern food. My whole approach is as a journalist: I just want to document the food in English because it’s always changing. Normally, someone writes a cookbook and then sets up a studio in NY or LA to take professional pictures. My photos were all shot at the places I visited. Me being a white guy who speaks Thai opens a lot of doors, I can’t deny that. I was allowed into so many homes and kitchens, and I’m very grateful for that.

What is your favorite Thai dish?
Khao soi is definitely my favorite, it’s an amazing dish. People love it instantly. There’s something very accessible about it. It’s fun, mild, crunchy and aromatic. It’s so good.
What’s your favorite Thai province and why?
I love Mae Hong Son near the Burmese border. It’s really beautiful, very mountainous, with lots of caves and hot springs. It feels like another country. The people there are Shan, which is an ethnic group related to the Thais in the same way the Spanish and Italians are related. But they speak a different dialect and their food has elements of Burmese and even Indian, so there are more dried spices, it’s mild and kind of oily. There are dishes you can really only get there, such as khao som, which is rice kneaded with tomatoes drizzled with garlic oil. 

What’s next for you?
I want to do a second book on southern Thai Food. I’ve actually already started working on it. That one is totally different because I don’t spend a lot of time in the south, so everything is new to me. So I’ll roll up in a town and I’ll kind of ask around. What’s interesting is there are dishes and ingredients that I’ve never heard of before. Most people when they think of a cookbook, think only recipes. I try to acknowledge that food in my book is esoteric and people in Idaho or whatever are not going to be able to make a lot of these, but my hope is that there’s a lot to dig through and learn about.
What do you hope to see for the future of Thai cuisine?
I see a lot of young Thai chefs going to culinary school or studying abroad and then coming back here and kind of doing very trendy, international types of things. I would love to see Thai people just come back and do Thai food really well and not in a fancy way, just do dishes from their hometown, dishes from regional parts of Thailand. No need for foam or anything fancy. Use good ingredients, take care, and use those learned culinary skills in a Thai context. I don't see many people doing that, they are more drawn to the creative, sort of molecular gastronomy kind of things.
The Food of Northern Thailand is available on, B971