Boutique hotel brand The Standard is expanding internationally, and Thailand is set to benefit.
The American brand, which operates six hotels in Los Angeles, Miami Beach, New York, London, and the Maldives, is adding two new Thailand properties to its portfolio, starting with a 199-room escape in Hua Hin.
Set to open on Dec 1 in a very ideal location, next door to the Laksasubha and around the corner from the Centara Hua Hin, The Standard Hua Hin promises a range of rooms, suites, and villas inspired by its gorgeous hotel in Miami, plus a beach bar, a buzzing Thai restaurant, and more.
The food and beverage options give you a lot to be excitedabout. All-day-dining spot Lido will offer cocktails and Italian bites from its al fresco, sea-facing perch; Thai restaurant Praca will serve all the favorites in a restored heritage house; and Juice Cafe will charge up your day with fresh juices and coffee.
Shortly after this hotel opens in Hua Hin, the brand will turn its attention to its other upcoming property in Thailand. In 2022, The Standard Bangkok Mahanakhon will open in the Mahanakhon tower, taking over the long-vacant space once earmarked for the Edition and, later, the Orient Express hotel.
While details remain scant, we do know it will include Chinese restaurant Mott 32. Born in Hong Kong, where it has several locations, the rapidly expanding restaurant empire boasts outposts in Singapore’s Marina Bay Sands, Las Vegas, and Vancouver, with plans in the works for spots in Seoul and Dubai. 
The Standard Hua Hin accepting bookings now and offering special rates. For more information, visit the hotel website.
59 Naresdamri Rd., Hua Hin, 032-535-999.
All renderings courtesy of The Standard Hua Hin