While seasoned shoppers are fervently planning their regional shopping sprees to the usual destinations like Hong Kong and Singapore, we prefer to fly a little further to the K-pop headquarter for its massive annual sale, Seoul Summer Sale. Held from Jun 24-Jul 31, the event boasts discount extravaganza at the participating shops in the following areas: Myeong-dong, Gwanghwamun, Insa, Jungro, Dongdaemon, Gangnam and Apgujeong. Fancy more perks? Grab a Visitor’s Card from Korean Air and Asiana Airlines counters at Suvarnabhumi Airport, Incheon Airport and tourist information center. You can print it directly from the website (www.seoulsale.com) or download it as a QR Code for your smart phones from m.seoulsale.com. Tax refund applies when you spend more than KRW30,000. Here's a little fun fact: K-pop boyband Super Junior is also appointed as a brand ambassador for this event.

Haven't been to Seoul? Read our Seoul shopping story here.