Cere Resort (856 Haad Sooksamer Rd., Cha Am, Petchaburi, 032-508-545/6. www.ceraresortchaam.com), a brand new hotel on Cha Am Beach, isn’t very exciting at first glance—a white-themed, 70-room hotel with facilities tailored for kids and MICE travelers, from a large swimming pool to function rooms. But if you look closer, you’ll find that the property boasts colorful ceramics courtesy of the famous Tao Hong Tai Factory in Ratchaburi, which, owned by the Silapathorn Award-winning artist Wasinburee Sukpanichvoraparch, is now an ultra-modern ceramic producer. The resort is also inviting guest artists to decorate five grand suites in five different styles, targeting artsy travelers who are willing to pay B12,000/night. Regular rates are from B2,400 for weekdays.