Siam Paragon just unveiled its new mega-sized sports store, and they have everything here
Sneakerheads take notice
Siam Paragon, and its owners The Mall Group, are going hard in the paint on sports goods. Just last week, they launched a completely revamped and renovated Sports Mall (the group’s line of athleticwear stores). This is just one phase of a B500 million campaign to renovate and relaunch the brand’s sports stores.
Might not win any awards for the name, but the product selection here is outstanding. It’s meant to be a one-stop-shop for athletic wear and sports lifestyle products and really feels like it. There’s over 5,000-sq-m of shopping space here, packed wall-to-wall with over 200 different brands, including all the majors you expect—Adidas, Nike, Under Armour, Rev Runnr, Puma, Skechers, Converse, Reebok, Champion, New Balance, Fila, The North Face, Columbia.
A handful of those brands have purpose-built spaces on the inside. Adidas has opened the “Adidas Center” to stockpile a huge selection of performance and Originals shoes. REV RUNNR opened its Professional Running Shop, meant to be a place for avid joggers to gear up before marathons or find collectible runners. There is also a Customized Service Zone by a company called Brother GTX that lets you make your own t-shirt designs using super-fast digital printers. Nike has launched a redesigned concept store, mostly to incorporate a larger selection of shoes from more lines.
So in general, you’re going to have more products to choose from than ever before. If you are a big fan of athleisure or straight-up workout gear, this is good news.
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