In celebration of Pride Month this June, hip multi-label concept store Another Story has decked out its space in a cheerful multicolor fashion. 

To go with the new look, they're also stocking a wide array of cool new accessories, quirky home decor, chic apparels and playful gadgets for shoppers to brighten their days this summer season. 

Under the concept of “Rainbow”—a symbolic of LGBT acceptance and diversity around the world—the store has put together a unique selection of lifestyle products in various bright shades of pink, red, yellow, green and blue. 

Expect items from international labels like Austrian bracelet brand Sorbet Bracelets (B735), France’s Neko Neko customizable bags (B8,000-12,000), Belgium’s Usbepower multi-socket adaptors (B4,500) and Netherland’s Pols Potten offbeat Zig Zag and Tam Tam stools (B9,800). 

To further promote awareness and diversity through its Rainbow theme, Another Story has also created unisex “I Love Boys” and “I Love Girls” t-shirts (B650), as well as rainbow-colored Another Story tote bags (B380). Part of the proceeds will go to Out BKK, a non-profit community that aims to promote diversity through fun activities and to improve relations between LGBTIQ+ people in Thailand. 

You can shop the new collections now at the store, which will be on display for two months. 

4/F, Another Story, The Emquartier, Helix Bldg., Sukhumvit Rd., 02-003-6138. Open daily 10am-10pm