Insta-famous fashion brand Merge opens first flagship store in Siam
Taking crop tops and jeans from online to irl.
Siam is still a hot hangout spot for local teens, tourists, and fashionistas, and you can always find chic new fashion brands trying their luck with brick and mortar stores.
Photo: Merge / Facebook
Enter Merge, one of Thailand’s hit online commercial fashion brands that amassed over 200K followers on IG and became one of the Thai fashion brands to showcase their latest collection, “The Rebellion,” at New York Fashion Week 2024. Now, they’re taking its business from online to irl.
Photo: Merge / Facebook
Shopping online can be a gamble—and let’s face it, Thai sizing runs pretty small. Merge aims to amend this issue by releasing more than 10 styles of jeans that start from size XS-3XL (and 6XL for certain pieces). They mainly focus on crafting high quality and affordable jeans that will make you feel comfortable and confident in your curves.
Photo: Milli in Joli Bodysuit / Facebook
Apart from jeans, Merge’s crop tops have become a hit among Thai celebrities like rapper Danupha 'Milli' Khanatheerakul, sporting their “Joli Bodysuit” in her performance at Hip Hop Playa Festival 2023.
But these outfits aren’t just made for the stage; pieces that are more “out there” can be toned down for day to day wear when paired with their classic staples. Now you can grab their local-to-global pieces and have a try-on sesh at the Siam Square Soi 2 outlet.
Siam square soi 2, Pathum Wan, open daily 10 am–9 pm.
Advertisement