Hugo Boss is rolling out a new fragrance, Hugo Red, which draws inspiration from the processes of cooling and heating metal. This results in top notes of grapefruit and rhubarb to represent the acidic scent of chilled solid steel and base notes of cedarwood and hot amber to signify the smell of liquid metal. The collection features eau de toilette (40-150ml, B2,050-3,650), after-shave balm (B1,700), shower gel (B1,000), deodorant stick and spray (B1,000 each).