It’s a place to get nice digs on the (relatively) cheap, so if someone told you an H&M was becoming a lifestyle spot, you might be suspicious. 

 

However, the new Siam Paragon H&M reopened last week complete with a cafe by D’Ark, a podcast studio amidst the racks, and a 3D avatar maker to let you try on new outfits digitally. 

 

You can buy some new looks and then record some live streaming sessions, and you can also hop into the hi-so D’Ark cafe for some of their brews and bites. D’Ark has been a mainstay on the cafe scene in Bangkok since 2015 and can now be found from IconSiam to Phrom Phong.

 

With a touch of high tech, a new feature of this H&M is their first Thailand 3D Avatar Solution from NeXR Technologies. These gadgets scan your body and let you create a lifelike avatar to help you find new outfits. 

 

The new spot on the first and second floors of Siam Paragon, taking up more than 3,000 square meters, will also feature a H&M home for home decor and interior design.